Often the mug is the first piece of pottery a person purchases. Therefore, when I think about price I like them to be approachable, you know, welcoming. "Come on and buy me; take me home, you can afford it!"
And yet, mugs take time and more steps than a bowl. I mean, the handle alone...
Steps to make a mug: throw the cylinder, shape it, let it dry, trim, imprint, make and add the handle, let dry more, bisque, glaze, and fire again.
...and costs keep going up.
What to charge? Some potters, with reputation, will charge $45-50. I purchased a mug from a well known potter and paid $70 once shipping was added. (Ok, that was just to much).
So, why do I feel like I am betraying my customers if I raise the price on my mugs? I've been charging $18 for years and recently made them $20. It was easy to just change the price on etsy...but I have an Open Studio soon and will be face to face with my wonderful customers. Suddenly I feel weak kneed.