I set up my Etsy shop last year a this time to see if my pottery would sell on line...it was a New Years Resolution to get the shop up and running. Well, I managed to sell some pots! Ok, they are not flying off the shelves, but I have definitely made sales. The whole internet marketing thing has been a challenge- sometimes fun and sometimes mind-numbing- but overall I would say more fun than numb. I'll stick with it.
Here are a few helpful resources I have come across during my adventure this year:
I learned about Handmade Spark from the Forums on Etsy. The blog is free and this year they expanded the site to include a directory of shops/blogs/etc. The directory allows you to list your shop or for $6 a month you can have a mini site link on their website.
Handmade Spark creates a page for me that includes all my internet connections in one place. Sort of like a catalog page ~ very handy for customers. The Handmade Spark blog postings often have great advice to help with internet marketing ideas. I know it improves my Etsy shop views and it drives traffic to my blog, so, for now I'll keep it as an advertising expense.
Another extremely valuable source is the Etsy Storque. From the Storque is a regular posting called the Etsy Success Reading List.
The wonderful people at etsy find web articles relating to small business, e-marketing, creativity and so on and send out an e-mail reminder with all the links! How cool is that?! Someone does all the research and all I have to do is scroll through, see what I like, and bingo!
And if that is not overwhelming enough, somewhere along the way I found Handmadeology another helpful site filled with articles collected to assist etsy sellers.
Now that the 2010 holiday selling season has past, it's time to review and consider improvements to my internet marketing. Although it can be time consuming, I'd rather do this than pack up all my stuff and sell it outside in a booth next to kettle corn... Enough crying when I am stuck at a really bad show!
Happy New Year!